In the high-stakes world of advertising, visibility is the only currency that matters. If you are a brand manager or business owner in Delhi NCR, you have likely searched for Times OOH while scouting for premium media locations. As a Times Group company, established in 2005, Times OOH has redefined outdoor advertising with a presence in key cities like Delhi, Mumbai, and Bengaluru. They are a notable name, particularly for airport and metro advertising rights across India.

However, in 2025, a successful marketing campaign requires more than just renting a premium spot. It requires a holistic strategy that integrates outdoor visibility with on-ground activation and digital amplification.dd

While Times OOH is a powerhouse for premium transit media like airports and metros, savvy advertisers are increasingly turning to Graphisads advertising services for a more comprehensive, 360-degree approach. Why? Because Graphisads doesn’t just offer media space; it offers complete marketing solutions that bridge the gap between the physical and digital worlds.

This guide explores the landscape of Top OOH media owners Delhi and explains why Graphisads might be the robust, integrated partner your brand needs for its next big campaign.

The Power of an Integrated 360-Degree Approach

When scouting for Alternatives to Times OOH, the biggest differentiator you should look for is the breadth of service. Times OOH offers a national network of customized Out-of-Home solutions, giving advertisers flexibility to target mass and niche segments. Their focus is heavily on premium transit locations.

Graphisads 360-degree marketing solutions take this a step further by offering a complete ecosystem of services under one roof. We don’t just place your ad on a billboard; we create an entire campaign around it.

1. The Real Estate Specialist

The Indian real estate market is booming, and developers need more than just visibility—they need leads. Times OOH provides excellent brand visibility in high-dwell zones. Graphisads is a specialized Real estate advertising agency India that understands the entire property sales lifecycle.

• The Graphisads Edge: We combine physical site branding (hoardings around a project) with hyper-local digital targeting and print campaigns. This comprehensive approach ensures that a potential buyer sees your project on their commute, reads about it in the newspaper, and sees an ad on their phone when they are near the site. This level of integration is crucial for high-stakes launches by major developers.

2. Government & DAVP Authority

Credibility is non-negotiable, especially for public sector campaigns. Graphisads is a prominent name on the Government DAVP agency list. This empanelment is proof of financial stability and operational scale. We handle sensitive, large-scale public awareness campaigns for Central Ministries and PSUs. While Times OOH manages media for various brands, Graphisads has a dedicated focus on the unique compliance and execution needs of government projects, making us a trusted partner for large-scale public messaging.

3. From Media to Experiences

Times OOH is primarily a media owner. Graphisads advertising services include a strong experiential arm. As one of the leading Event management companies Delhi, we can take your brand from a static billboard to a dynamic experience.

• Scenario: Imagine launching a new car. A media owner can give you a premium airport display. Graphisads can provide the display, organize a high-profile launch event with media coverage, and manage a multi-city roadshow, creating a far deeper engagement with your target audience.

Key Services for the Modern Brand

If you are researching Times OOH, you are likely looking for specific premium formats. Here is how Graphisads delivers value across these key media types.

Luxury Brand Outdoor Marketing

Premium brands require exclusive, clutter-free environments to maintain their aura. Luxury brand outdoor marketing demands pristine locations.

• Our Solution: Graphisads curates premium sites in high-net-worth zones like South Delhi and Golf Course Road in Gurgaon. Our portfolio of Billboards, Unipoles, and Street Furniture is strategically chosen to offer maximum impact without visual clutter, ensuring your luxury brand retains its premium positioning.

Digital OOH (DOOH): The Future is Now

The landscape of advertising is shifting towards digital. Times OOH has been at the forefront of this, offering digital networks in India, including digital billboards in cities like Ahmedabad. They use technology to offer flexibility and pinpoint targeting.

• The Graphisads Approach to Digital OOH (DOOH): We are also aggressively expanding our DOOH network. Our focus is on high-footfall urban locations where brands can change creatives in real-time based on the time of day, weather, or specific promotions. This dynamic approach maximizes budget efficiency and ensures your message is always relevant.

Street Furniture & Transit Media

Sometimes, the most effective advertising happens at eye level. Times OOH operates Bus Queue Shelters in cities like Delhi and Bangalore.

• The Strategy: Graphisads has a deep footprint in Street Furniture across Delhi NCR. These assets are invaluable for FMCG and local retail brands, as they catch pedestrians and commuters with a high dwell time. A well-placed bus shelter ad can offer a frequency of exposure that larger, more distant formats cannot match.

Market Insights: Why a Holistic Strategy Wins

The advertising market is becoming increasingly complex. While premium spots like those offered by Times OOH in airports are powerful for capturing a captive audience, a truly successful campaign often needs to reach consumers across multiple touchpoints.

• Frequency Matters: A commuter might see an airport ad once a month, but they will see a street furniture ad on their daily route to work. Graphisads’ extensive network of street-level media ensures high-frequency exposure.

• The “Phygital” Reality: Consumers move seamlessly between the physical and digital worlds. A 360-degree marketing solution that connects a physical billboard to a digital lead-generation form is far more effective than a standalone media placement. Our Media buying and planning team specializes in creating these integrated journeys.

If you are only looking for a premium spot, you are missing the bigger picture. You need a partner who can navigate the entire advertising ecosystem.

FAQs: Understanding the OOH Landscape

Here are common questions decision-makers have when evaluating OOH partners like Times OOH and Graphisads.

1. Is Graphisads a similar company to Times OOH? Both are major players among Top OOH media owners Delhi. However, their core focus differs. Times OOH is a leader in premium transit media like airports and metros. Graphisads is a full-service agency offering a wider range of 360-degree marketing solutions, including OOH, print, digital, and events, with a strong foothold in street-level media and government advertising.

2. Which agency is better for Real Estate launches? Graphisads is a highly specialized Real estate advertising agency India. Our integrated approach, combining site branding with digital targeting and print media, makes us a preferred partner for large-scale developer launches aiming for lead generation.

3. Does Graphisads offer Digital OOH (DOOH) like Times OOH? Yes. We have a growing network of Digital OOH (DOOH) screens in strategic high-traffic zones. We offer dynamic content capabilities that allow brands to engage with audiences in real-time, similar to the digital offerings from other major players.

4. Can Graphisads handle large-scale government campaigns? Absolutely. Our presence on the Government DAVP agency list is a testament to our capability to execute massive, multi-city government campaigns with strict compliance and reporting standards.

5. Do you offer media planning services? Yes, this is a core part of our offering. Unlike a pure media owner that sells its own inventory, our Media buying and planning team uses data to recommend the best mix of media—whether it’s our own assets or others—to achieve your specific campaign goals.

Conclusion: Choose a Partner for a Complete Solution

Searching for Times OOH shows your intent to invest in premium visibility. Their portfolio of airport and metro assets is undeniably impressive for reaching captive audiences.

However, in a competitive market like Delhi NCR, you need more than just visibility; you need a comprehensive strategy that drives results. Partnering with a company like Graphisads ensures you get access to prime media assets plus the strategic planning, digital integration, and on-ground support of a full-service agency. Whether you are a luxury brand, a government body, or a real estate giant, our 360-degree approach ensures your message isn’t just seen—it’s effective.

Don’t just rent a spot. Build a campaign.

Contact Graphisads Ltd today to discuss a customized, 360-degree advertising strategy for your brand.